Dashboard
Brand Strategy
Brand Identity
Services
Accounting
Women-Owned
Industry
Scope
Dashboard didn’t have a cohesive narrative about who they are as a brand and who they wanted to serve. They put a lot of their brand focus on their founder, and not enough attention on their team of highly skilled accountants. A shift was needed to highlight their teams’ ability to address the needs of clients across accounting services. Dashboard needed to bring their passions and niches forward, and form a clear narrative of who they are in order to attract and sustain ideal clients.
Solution
Fearless Foundry created a Brand Strategy PDF and customer personas to align with Dashboard’s new ethos and narrative. Refining their brand strategy allowed Dashboard to effectively communicate with the clients they were aiming to attract, and deter potential clients who weren’t a good fit for their team.
Fearless Foundry redesigned Dashboard’s logo, style guide, typography, and brand coloring so they could show their new brand identity to the world. This helped Dashboard integrate their new narrative into their brochures, business cards, website, and much more.
Dashboard’s new logo and colors.
Dashboard’s responsive logo system.
Dashboard’s brand identity in use.
Dashboard’s brand strategy.