Evergreen Activewear
Market Research
Services
B2C
Women-Owned
Industry
Scope
Evergreen Activewear makes sustainable maternity activewear for everyday adventures. As a newer company that was founded during the pandemic, they needed a better understanding of their target audience. In order to increase brand awareness and sales, market research was the next logical step for this purpose-driven brand.
Solution
Fearless Foundry created a strategy for market research, designed the appropriate survey content and outreach copywriting, and supported Evergreen Activewear in reaching out to their target market to gain key data to better understand their consumer base. Our team crafted verbiage to be used on social media and in emails, and set up a discount code for participants of the survey to incentivize engagement and response, as well as grow their email list as part of the data capture process. After a set period of time, Fearless collected, analyzed, and presented the data to Evergreen Activewear, and that data is now being used to inform their 2023 business and marketing strategies.
We conducted research and organized and compiled all the data into a presentation.
This research helped Evergreen Activewear better understand their customers.