Avanti Kumar Singh: Creating a Clear, Intentional Narrative to Reach More People
Avanti Kumar Singh, MD, is a well-known thought leader, healer, author, podcast host, and medical practitioner who integrates the wisdom of Ayurveda with the best of Western medicine to help people discover a better path to wellness.
From the outside looking in, it seemed like everything was running smoothly for Avanti’s business, but the truth is, she was struggling to turn the countless hours she was putting into her work into tangible revenue. She was churning out top-notch content for her podcast, blog, newsletter, and social media channels, but no matter how valuable and insightful it was, people who didn’t know her were having a hard time finding it online.
Avanti knew there was a problem with the backend of her marketing, but was having difficulty fitting her various content pillars together. Above all else, she felt frustrated her work wasn’t reaching the people who needed her guidance most.
Searching for the right support team is difficult.
Avanti’s frustration was mixed with hesitation—she had been burned in the past by a previous marketing agency that didn't truly set up and support her business properly, particularly from an SEO and strategy perspective. What she was really searching for was a creative team that could serve as her trusted guide in the same way she guides her clients and patients.
While Avanti’s team members are extremely helpful with the everyday functions of getting marketing done, she knew they needed a deeper level of support. This self-awareness led her to realize she needed an outside team to help lead their overarching marketing strategy and provide professional guidance for her staff, so they could take the necessary actions to reach her target audience more effectively.
Fearless Foundry’s values connection helped Avanti feel more at ease.
Avanti discovered Fearless Foundry when our founder and CEO, Madeline Reeves, spoke at a retreat for women founders about pricing. She found Madeline’s talk compelling, and ended up having a deeper discussion with her afterward for over an hour. It didn’t take long after the retreat for Avanti to reach out—she felt like Madeline and the Fearless Foundry team had the expertise she needed to get her marketing back on the right track.
We recommended a comprehensive marketing and operations audit.
This would get everyone on the same page and identify existing gaps in Avanti’s website, marketing, podcast, social media, and back end systems.
Once an audit was completed, the Fearless team would be able to offer up a new strategy that would better align Avanti’s marketing efforts around core themes and channels that aligned with her ideal audience.
With an agreed upon first step, our team set to work. We dug into the back end of her website structure and analytics, reviewing everything to uncover major gaps from an SEO perspective. We did the same for her Kajabi course program and community, podcast, and social media. We looked at all of her analytics to better understand where disconnects were showing up from a data perspective.
We used the results from our comprehensive audit to define a clear set of actionable changes that Avanti needed to make to her site, member portal, social media, and podcast. As a first action step, we made key rewrites from a copywriting perspective, developing updated SEO oriented copy and implementing it into her Squarespace site. We built a new site map and page structure to optimize the way people were flowing from her podcast and social media onto her site, restructuring it to better gatekeep content and drive people to join her email newsletter.
With a clearer narrative of the content she should be sharing and a cleaner, more consistent look to her social media, Avanti started to see a dramatic increase in her SEO results and site traffic.
She felt like her team had the outsourced strategy coaches they needed to publish each piece of content with direction and confidence. With less time spent on brainstorming, Avanti could focus more on making each piece of content truly shine. This ultimately led to an increase in newsletter subscribers, website visitors, and overall growth.
Avanti says she felt truly supported by Fearless Foundry, finally having a team in place to help her carry forward from a marketing perspective:
“Madeline and her team at Fearless Foundry have helped me take my mission and vision to the next level. They're incredibly smart, wildly creative, heart-centered and fully invested in empowering the impact I want to have and the legacy I want to leave. They have consistently exceeded my expectations and are a true partner, taking everything I've done thus far in my career and expanding it further than I could imagine.”
