Maija West Consulting

B2C
Professional Development
Women-Owned

Services

UI/UX and Website Development

Industry

Scope

Maija West Consulting guides women to map their truth, heal their wounds, own their lineages, and forge new paths to radically generative futures through online journeys and in-person retreats. They needed a new website to help build brand awareness, promote new course offerings, and drive sales. Their old site didn’t reflect their new branding and was lacking clear and concise messaging about who Maija is and what she offers.

Solution

Fearless Foundry built a 5-page responsive website for desktop and mobile on SquareSpace that allows the client easy access to set up and edit products. We created a user-friendly navigation with a streamlined user journey that clearly outlines the mission of the brand and provides informative course landing pages to reduce buyer uncertainty and encourage checkout.

Matriarch Makeover’s new homepage clearly states the mission of the brand and action steps to encourage users to get involved.

We helped the brand move from Canva to SquareSpace and used imagery and hierarchy to guide users around the site.

A concise About page informs and encourages users to interact with the brand.

The Shop page is simplified and easy to navigate.

Each product page is optimized for desktop and mobile and contains detailed information to encourage users to checkout.