Teneral Cellars
Social Media Strategy
Services
B2C
Women-Owned
Industry
Scope
Teneral Cellars is a women-owned and operated producer of sustainable wine. They needed to create a stronger presence online in order to reach and connect with their ideal audience. The winery had little lifestyle photography, no established influencer or ambassador programs, tone and voice inconsistencies, and a non-aesthetically pleasing Instagram feed. These issues were serving as barriers to the company, preventing them from being a resource to their community and stifling their giveback initiatives.
Solution
Fearless Foundry created a 6-month social media strategy grounded in brand awareness to breathe new life into Teneral Cellars. We developed and implemented a social media calendar to align their messaging across Instagram, LinkedIn, and Facebook, bringing their brand aesthetic forward in a cohesive way. By creating influencer and ambassador partnerships, we helped Teneral Cellars authentically connect with their ideal audience and generate UGC to grow their social accounts, increase their brand awareness, and up their website views. Across their Instagram alone, we increased the accounts they engaged with by 202% and the number of accounts reached by 161%.
We gave Teneral Cellar’s social media a facelift and incorporated their brand colors for a cohesive look.
Following the new social media strategy, we helped Teneral Cellars partner with brands and build brand awareness.
The new social media strategy included influencer marketing and user-generated content.
Teneral Cellar’s new social media strategy implemented through branded posts.