Fearless In Training


Fearless In Training is a female forward consulting company that works directly with entrepreneurial women, progressive accountants, and technology innovators to offer them help in starting, growing, and scaling successful enterprises. Built on a foundation of expertise in the realms of technology, marketing, education & business development, the firm offers collaborative & catered consulting services to help clients achieve their wildest business dreams.



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Fearless in Training is built on years of experience with helping & educating accounting firms transform and innovate alongside major changes in technology. The firm’s founder, Madeline Pratt, is an experienced trainer and leader when it comes to teaching accountants what it takes to implement key add-on solutions to move their practice forward, and she has been instrumental in helping accountants develop processes to differentiate themselves as advisors to their clients. In addition to working with firms individually, Fearless In Training is backed by a strong network of firms throughout North America, and leverages these connections to help firms learn from their peers in the profession, build affiliate relationships, and find new employees to expand their practice offerings. Fearless in training works directly with firms to be able to offer them a variety of services, including:

· Regular coaching calls ·

· Software stack consulting ·

· Social media strategizing ·

· Sales & pricing development ·

· Website consulting ·

· Monthly Firm Forum discussions ·

· Strategic business development ·

· Marketing planning & execution ·

· PR & branding expertise ·

· Hiring & industry networking ·


Learn from fellow firms

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You are leading the charge at an innovative accounting firm, and you know you still have a lot to learn. You’re looking for an opportunity to interface with other leading firms to talk about technology, accounting services, and what it makes to truly excel at advisory. Firm Forum will provide you the opportunity to interface weekly with peers in the profession to learn what it takes to keep propelling your firm forward.

Weekly coaching conversations

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Your firm is looking to bring on an outside consultant for regular coaching to improve in key areas. You know you need to make changes in your practice but aren’t sure where to begin. Whether you’re looking to improve firm processes, technology, marketing & branding, or wanting to enhance your practice in other ways, weekly 1:1 coaching sessions will allow us to collaborate to fully transform your firm.

Customized firm consulting


Looking for help with your firm’s marketing, branding, sales or technology? Let’s set up a time to chat through your vision and figure out how we can work together. You can use the option below to select a date and time for a free introductory call to discuss what you have in mind and from there we can tailor a consulting offering that is built specifically to meet the needs and goals of your firm.

What Clients Are Saying

Madeline has been invaluable to us as we launch a new service line.  She has helped us take something that seems completely daunting and overwhelming and has helped us conquer each step faster than I had expected.  Many consultants will give you a lot of options.  After taking the time to learn what our end goals are, Madeline has given us clear direction and guidance and a road map to get there.  With her knowledge of the tech and app space we have gotten the bonus of knowing what the current landscape of technology is, in order to build that into our business plan.  We could not be where we are without Madeline!”

- Kristen Keats, Aldrich Advisors

Interested in working together & have additional questions? Click here to get in touch.