Episode 10 - Lindsay Behringer
Social media is a fascinating thing. I think that's why journalists and the rest of us can't stop talking about it. It's so dichotomous. It has sparked us questioning the impact of things like device dependency, online bullying, and what happens to our social fabric when a big segment of the population is living just for the 'gram. But it also has brought us a whole other level of cross cultural connection over areas of passion. It's sparked movements like #BlackLivesMatter, #MeToo, and #BodyPositivity. It's forced the issue on important conversations that were being ignored or even silenced by other media platforms.
What social media has brought us more than anything though is people. And in particular, people that we can connect with as part of our #Tribe, regardless if that person lives 10 or 10,000 miles away. In fact, it was social media that brought Lindsay Behringer my way.
Lindsay is an entrepreneur, mommy, and an outspoken advocate on social media. After the birth of her daughter, Isabel, she quickly discovered that the bras she could wear while nursing fell into 1 of 2 categories: sexy or beige. Lindsay's frustrations in trying to find a bra that felt like it was actually designed for moms led her to build a bra & ultimately a business of her own: Behr Bras.
After incubating and designing a first line of bras, Lindsay jumped through the hurdles of fundraising and production. Along the way, positive feedback from women and customers helped her to realize that her "little idea" was making a big impact. As her business has grown, Lindsay has become more than just an entrepreneur, she is now also an outspoken advocate for the breastfeeding movement, body positivity, and women everywhere.
Use the audio player above to listen to my interview with Lindsay. To learn more about Behr Bras you can visit the website and get 20% off your first purchase using the code: FIT20.